Privacy Policy

Hoper AB, company registration number 556318-6427, Karbingatan 26, 254 67 Helsingborg, operates in the food industry.

We may, in certain cases, offer you the opportunity to use our applications, services, and tools via the internet, either through a fixed application or through a mobile-adapted website. The provisions of this privacy policy also apply to all mobile access and use via mobile devices.

When you use Hoper’s various services, we collect your personal data and process it in accordance with this privacy policy. It is therefore important that you read and understand the privacy policy before using Hoper’s services. If you do not accept the privacy policy, you should not use our services.

Hoper AB is the data controller and is therefore responsible for the processing of your personal data. We are committed to protecting your personal data and ensuring that it is always processed securely. We comply with all applicable laws and regulations to protect individuals’ privacy and use appropriate and reasonable physical, technical, and organizational security measures in relation to the amount and sensitivity of personal data.

Certain pages on our websites contain links to third-party websites. These websites have their own privacy policies, and Hoper is not responsible for their operations or their information practices. Users who submit information to or through these third-party websites should therefore review the privacy policies of those websites before submitting any personal data.

Processing of your personal data

This privacy policy describes how we collect, use, store, disclose, and protect your personal data. As mentioned above, Hoper is the data controller for the processing and complies with all applicable laws and regulations that exist to protect individuals’ privacy, including the EU Directive on privacy and electronic communications (2002/58/EC) and the EU General Data Protection Regulation (2016/679), as well as any amendments, additions, or regulations that replace, implement, or supplement such laws, regulations, and rules.

For the collection, handling, and storage of information obtained via cookies and other electronic tools, as well as information about profiling carried out for marketing purposes, please refer to the section “Cookies and Profiling” below.

What personal data do we collect and from where?

If you visit or register on our websites or otherwise use our services, you may provide us with information that is considered personal data under applicable data protection legislation.

The types of personal data we may collect, depending on the context, include:

  • name and contact information including address, mobile number, and email address;
  • delivery and billing information, payment information, and other information provided in connection with the purchase or delivery of a product or service;
  • various types of demographic information;
  • information about preferences and interests based on the use of Hoper’s websites;
  • other information relevant to customer surveys, advertisements, competitions, or offers; and/or
  • other user-generated information that you actively choose to share via our websites.

Collection of your personal data may take place from the following sources:

  • any of Hoper’s websites, for example when you search for or provide information on our digital platforms;
  • when you contact us orally or in writing on your own initiative (e.g., email);
  • through agreements or other business contacts, if you are a contact person for one of our partners;
  • through cookies (see more under the section “Cookies” below).

Why do we process your personal data?

If you have requested information from us or any of our products, entered into a delivery agreement with us, or if we need to retain your personal data for any of the reasons below:

  • Communication: If you contact Hoper, for example via email, your personal data is stored as long as necessary to complete the communication.
  • Fulfillment of contracts: Personal data (name, personal identity number, address, phone number, email, and payment and delivery information) provided in connection with ordering goods and services is stored as long as required for Hoper to fulfill the agreement with you, including delivery and warranty obligations.
  • Legal obligation: Hoper stores documentation that constitutes accounting information in accordance with applicable bookkeeping rules.
  • Consent: Where we process your personal data based on your consent, we only store the data for as long as we have your consent.
  • Direct marketing: We may process your personal data for direct marketing for up to three years after the end of the customer relationship, unless you opt out earlier.

Transfer of personal data

Information about our customers is an important part of Hoper’s business, and we only transfer such information as described below. We always exercise the utmost care when transferring your personal data, and your data is never shared without support in this privacy policy and appropriate safeguards.

  • Matching with private and public registers: Hoper may supplement your personal data by obtaining information from other private and public registers.
  • Business transactions: If all or part of Hoper’s business is sold or integrated with another business, your personal data may be disclosed to our advisors, a potential buyer, and their advisors, and transferred to the new owners.
  • Legal obligations: Your personal data may also be disclosed to comply with legal obligations and may be shared with police or other authorities when permitted and required by law.

Such transfers may only be made to companies within the EU or EEA (i.e., EU member states plus Iceland, Norway, and Liechtenstein).

Withdrawal of consent

Where we process your personal data based on your consent, for example for newsletter subscriptions, you may withdraw your consent at any time by contacting customer service. Withdrawal may be full or partial.

If you do not wish to receive marketing communications, you can withdraw your consent by contacting customer service or, in the case of email marketing, via a link in the message. This link allows you to manage your subscriptions.

If you withdraw consent for other processing, it may mean that we cannot continue to provide access to certain services or customer support.

Your rights

You have the right to request information about what personal data we hold about you and how it is used, through a signed written request. You may also update your personal data via your account or by contacting customer service.

You also have the right to request correction of inaccurate or incomplete data. To protect your privacy, we may require identification.

In accordance with applicable law, you also have the right to request deletion, restriction of processing, object to certain processing, and request your data in electronic format.

You may lodge complaints with the Swedish Data Protection Authority if you believe your data is processed unlawfully.

For users of Hoper’s internet services

Your use of Hoper’s websites, applications, and services is governed by this privacy policy.

User-generated content and netiquette

“User-generated content” refers to all content created or uploaded by users, such as images and comments.

Hoper reserves the right to use and publish such content without time limitation. By submitting content, you transfer the rights to Hoper without compensation.

You are responsible for the content you post, and it does not fall under publisher liability. Anonymity cannot be guaranteed.

Content must not include:

  • hate speech or offensive material;
  • defamation, threats, or harassment;
  • encouragement of criminal activity;
  • illegal violence depictions or pornography;
  • copyright infringement;
  • viruses or spam;
  • harmful code;
  • advertising or unauthorized promotions.

Hoper may remove content or restrict users and may take legal action in serious cases.

Cookies and profiling

Cookies are small text files stored in your browser. Hoper uses both session cookies and persistent cookies for functionality, improvement, and targeted advertising.

Third parties like Google may also use cookies to analyze your behavior and personalize ads. These may be stored for up to 26 weeks.

You can disable cookies in your browser, but some services may stop functioning.

Profiling

With your consent, we may analyze your data to provide personalized marketing and offers. The extent depends on your consent.

Changes to the privacy policy

This policy may be updated at any time. Changes will be published on Hoper’s website, and significant changes may be communicated via email.

Contact

If you have questions or concerns, contact:

Hoper AB
Karbingatan 26
254 67 Helsingborg
SWEDEN

 

Organization number
556318-6427